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VIZIO Watch Us

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VIZIO Watch Us

To rebrand VIZIO, we started with a new tagline that reflects the company’s innovative, challenger spirit. But “Watch us” is more than just a line, it’s a brand ethos that signals more incredible things to come. We launched with a :60 commercial featured two very unlikely characters you just can’t help but watch.

VIZIO Watch Us
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But the “Watch us” campaign didn’t stop there. We also introduced a new brand look and feel, a new mnemonic, a new OS, and more.

Watch how the campaign came to life.

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The result was a campaign that’s about more than a TV. It’s about changing the way you see the world. Just Watch us.