Building on the momentum of the campaign’s powerful message, we created a TikTok integration that inspires fans to duet with the grandfather in the spot, using their own performance to earn a Perfect 10.
In addition to the TikTok duet, we turned smartphones into picturesque snow globes, using TikTok’s latest Shake Surprise feature.
We then showed the power of the EV9’s Onboard Power Generator with posts that light up your feed. Once again championing ‘electric like you’ve never seen.’