A PR stunt that peaked curiosity with leaked paparazzi photos of Flav out in public wearing the Pop Clock, which drew media attention and buzz from fans.
Social-first content shared across Flavor Flav's TikTok, Instagram, and X, and Smartfood-owned channels (over 1.3M follower reach).
Earned media attention with coverage in top, celebrity-focused pubs including People, Us Weekly, The Blast, featuring Flav expressing his genuine love for Smartfood - and even eating it at a New York Yankees game.