Through Stacy’s Real Elevator Pitch, we hijacked elevators used by venture capitalists to help women rise. Literally. During the pandemic, we launched #ShareForHer, sharing every possible resource with founders—from media dollars to ad space. We also shared our bags, transforming them into a female-founded business finder. In NYC, we created a shoppable #FoundedByHer window experience, where people could shop brands from our directory.