Kia presents: The Most Electrifying Proposal
creative campaignfilmsocialexperiential
New Year’s Eve in Times Square is one of the most competitive advertising landscapes in the world. Millions of ads play across thousands of screens. With a million people in the crowd and a billion more at home watching, we helped Kia become the talk of the night, by turning the largest billboard in Times Square into a cultural moment at the stroke of midnight.
The Kia EV9 powered up an electrifying question.
With all eyes locked in on the 200-foot-tall One display at the 60-second countdown to midnight, a man emerged from the Kia EV9 onscreen and plugged in an electric sign to the EV9’s Onboard Power Station, illuminating a life-changing question. He proposed marriage to his girlfriend of six years, Hayle, who was in the crowd below with real-life Garrett, as one million people in the crowd cheered them on. The Kia EV9 gave our lucky couple a night they will never forget and gave the bride-to-be the Most Electrifying Proposal, ever.
