“Everything for the Better” is a comprehensive platform that proves with every touch point that Saint John’s goes further to deliver better care to its LA community.
They’re showing up at local events like the Brentwood and Palisades Runs with branded sunscreen, water bottles, and a playlist so participants run at the healthiest pace. They’re even running alongside runners with a mobile aid cart.
The activations complement the other local brand communications, including OOH, print, and bus wraps.