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Kia and Dead Army Skeleton Klub collaborated to bring existing NFTs to life. Then, for the first time ever, we cast NFTs in a live-action commercial. 

Kia: Soul Built For Whoever You Are

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<h4>The journey didn’t stop there though.</h4><br>
<p>We also hid a QR code that unlocked a limited collection of DASK NFTs inspired by the features of the Kia Soul.</p>

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Twenty-five million people play Squares during the Big Game every year, so we tapped into that existing behavior, but with a shiny twist. We created a mobile game, and dropped 100 cars onto the game grid for people to win. If their square matched the score at the end of any quarter, they could win the Kia in that square.  

This year, instead of airing a commercial during the Super Bowl, we rewarded fans for looking away from it.

Kia: Squares

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<h4>The game within the Big game.</h4><br><p>The game was responsive, pulling data from the real-world game and displaying the changing corresponding score and square in near-real time. So as the players on the field scored, the players on our game grid won. 
<br><br>Kiasquares.com generated 86.8 million social impressions, and 565,556 visits to a new Kia microsite. Kia Squares also generated plenty of buzz - hundreds of articles, PR impressions and organic posts from hopeful winners. In the end, four lucky people won, and Kia drove off with everyone’s attention.</p>

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The all-new Kia K4 is undeniably good looking. In fact, its sporty design is so slick, and its tech is so advanced, you can’t look away. 

If you don’t look back at your car after you park it, you bought the wrong car

Kia: K4 You Can't Look Away

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<h4>You can’t look away. </h4><br><p>We expanded our broadcast campaign to social where we created culturally relevant content that made people stop scrolling, like an optical illusion of the K4 in different environments where once you see it, you can’t look away. <br><br>Additionally, we looked at social media trends and incorporated viral moments and memes like Distracted Boyfriend to ensure our content resonated with our target audience. </p>

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With game enhancements, including higher than ever jackpots, our launch spot tapped into the upward momentum of the new Mega Millions. Height became our visual playground as we took viewers on a journey to unexpected elevated places…and even one that was out of this world.

Bigger Jackpots. Better Prizes. And one Mega Refresh.

CA Lottery: Mega Millions

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<h4>Mega Millions Made More Mega.</h4><br><p>We further enhanced the Mega Millions campaign with a fresh look that felt just as mega as the game. Bold blue-and-yellow design and a dynamic animated jackpot ball spotlit key game features across digital boards.</p>

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CA Lottery: Mega Millions

With game enhancements, including higher than ever jackpots, our launch spot tapped into the upward momentum of the new Mega Millions. Height became our visual playground as we took viewers on a journey to unexpected elevated places…and even one that was out of this world.

Mega Millions Made More Mega.

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Kia: Soul Built For Whoever You Are

Kia: Squares

Kia: K4 You Can't Look Away

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