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Jollibee, outspent and outnumbered by the category giants, wanted to appeal to Gen Z  for its sauciest product ever, Korean BBQ. So we connected with the fans of one genuine Gen Z fan: Sophia Laforteza of KATSEYE. We not only named the KATSEYE Special KBBQ meal after them, we joined the band and created an entire campaign around them, with digital video, social and merch. Jollibee’s sauciest collab ever became their most successful product launch ever.

Jollibee x KATSEYE

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<h4>Our sauciest collab ever</h4><br><p>The campaign dominated the airwaves. The Jollibee KATSEYE KBBQ merch sold out in 3 hours. And the meal itself? Fans couldn’t get enough. Literally. The KATSEYE SPECIAL KBBQ sold out nationwide within 72 hours.<br><br> And engagement shot to the top of the charts: 38 million views and over 3.5 billion impressions. The brand's social following surged 350%, and overall Jollibee sales increased by 22%.<br><br>It was a massive hit. Together, Jollibee and KATSEYE spread even more joy to the world.</p>

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St Johns Homepage 

Saint John’s Health Center has served Los Angeles for over 75 years and earned a reputation for clinical excellence and award-winning care. We created a new brand campaign, “Everything for the Better,” to synthesize this ethos. In a time when healthcare can feel like a conveyor belt, Saint John’s takes a different route, redefining what it means to deliver the best care.

Saint John’s: Everything for the Better

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<h4>Taking action in the community.</h4><br><p>“Everything for the Better” is a comprehensive platform that proves with every touch point that Saint John’s goes further to deliver better care to its LA community.<br><br>They’re showing up at local events like the Brentwood and Palisades Runs with branded sunscreen, water bottles, and a playlist so participants run at the healthiest pace. They’re even running alongside runners with a mobile aid cart.<br><br>The activations complement the other local brand communications, including OOH, print, and bus wraps.</p>

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CALOT MM Background Image

With game enhancements, including higher than ever jackpots, our launch spot tapped into the upward momentum of the new Mega Millions. Height became our visual playground as we took viewers on a journey to unexpected elevated places…and even one that was out of this world.

Bigger Jackpots. Better Prizes. And one Mega Refresh.

CA Lottery: Mega Millions

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<h4>Mega Millions Made More Mega.</h4><br><p>We further enhanced the Mega Millions campaign with a fresh look that felt just as mega as the game. Bold blue-and-yellow design and a dynamic animated jackpot ball spotlit key game features across digital boards.</p>

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Kia and Dead Army Skeleton Klub collaborated to bring existing NFTs to life. Then, for the first time ever, we cast NFTs in a live-action commercial. 

Kia: Soul Built For Whoever You Are

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<h4>The journey didn’t stop there though.</h4><br>
<p>We also hid a QR code that unlocked a limited collection of DASK NFTs inspired by the features of the Kia Soul.</p>

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Kia: Soul Built For Whoever You Are

Kia and Dead Army Skeleton Klub collaborated to bring existing NFTs to life. Then, for the first time ever, we cast NFTs in a live-action commercial.

The journey didn’t stop there though.

In the end, Kia, DASK, and viewers went on a ride they’d never been on before.

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Jollibee x KATSEYE

Saint John’s: Everything for the Better

CA Lottery: Mega Millions

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