"The Undroppaball” from Jollibee
digitalsocial
Jollibee became part of the 2024 Super Bowl Conversation, without paying for airtime. We created a game-changing innovation that would improve the game of football as we know it. There were more than 1400 dropped passes in the NFL this year. Jollibee was ready to help with an ingenious - and deliciously un-droppable proposition: “The Undroppaball.”
The first football ever, designed with a fried, next-level crispy texture. Engineered for optimal grip and minimal slip. With less fumbles, Jollibee brings joy to players and fans everywhere. This social campaign included teasers, hero videos and a series of posts, released during the Super Bowl, each time a ball was dropped.
The first football ever, designed with a fried, next-level crispy texture. Engineered for optimal grip and minimal slip. With less fumbles, Jollibee brings joy to players and fans everywhere.
This social campaign included teasers, hero videos and a series of posts, released during the Super Bowl, each time a ball was dropped.
