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Saint John’s Health Center has served Los Angeles for over 75 years and earned a reputation for clinical excellence and award-winning care. We created a new brand campaign, “Everything for the Better,” to synthesize this ethos. In a time when healthcare can feel like a conveyor belt, Saint John’s takes a different route, redefining what it means to deliver the best care.

Saint John’s: Everything for the Better

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<h4>Taking action in the community.</h4><br><p>“Everything for the Better” is a comprehensive platform that proves with every touch point that Saint John’s goes further to deliver better care to its LA community.<br><br>They’re showing up at local events like the Brentwood and Palisades Runs with branded sunscreen, water bottles, and a playlist so participants run at the healthiest pace. They’re even running alongside runners with a mobile aid cart.<br><br>The activations complement the other local brand communications, including OOH, print, and bus wraps.</p>

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Kia and Dead Army Skeleton Klub collaborated to bring existing NFTs to life. Then, for the first time ever, we cast NFTs in a live-action commercial. 

Kia: Soul Built For Whoever You Are

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<h4>The journey didn’t stop there though.</h4><br>
<p>We also hid a QR code that unlocked a limited collection of DASK NFTs inspired by the features of the Kia Soul.</p>

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With game enhancements, including higher than ever jackpots, our launch spot tapped into the upward momentum of the new Mega Millions. Height became our visual playground as we took viewers on a journey to unexpected elevated places…and even one that was out of this world.

Bigger Jackpots. Better Prizes. And one Mega Refresh.

CA Lottery: Mega Millions

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<h4>Mega Millions Made More Mega.</h4><br><p>We further enhanced the Mega Millions campaign with a fresh look that felt just as mega as the game. Bold blue-and-yellow design and a dynamic animated jackpot ball spotlit key game features across digital boards.</p>

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Twenty-five million people play Squares during the Big Game every year, so we tapped into that existing behavior, but with a shiny twist. We created a mobile game, and dropped 100 cars onto the game grid for people to win. If their square matched the score at the end of any quarter, they could win the Kia in that square.  

This year, instead of airing a commercial during the Super Bowl, we rewarded fans for looking away from it.

Kia: Squares

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<h4>The game within the Big game.</h4><br><p>The game was responsive, pulling data from the real-world game and displaying the changing corresponding score and square in near-real time. So as the players on the field scored, the players on our game grid won. 
<br><br>Kiasquares.com generated 86.8 million social impressions, and 565,556 visits to a new Kia microsite. Kia Squares also generated plenty of buzz - hundreds of articles, PR impressions and organic posts from hopeful winners. In the end, four lucky people won, and Kia drove off with everyone’s attention.</p>

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In 2024, police killings reached an all-time high. The numbers keep rising. So we built something that doesn’t just keep time—it helps keep you alive.

A first-of-its-kind civilian-wearable camera

Hnds Up: Courageous Conversation

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<h4>A first-of-its-kind civilian-wearable camera</h4><br><p>HndsUp is a groundbreaking civilian wearable camera designed to document police encounters and protect Black communities. This innovative device records interactions automatically when hands are raised, scans the wearer’s body to show they are unarmed, and even calls for an ambulance. <br><br>It’s a product we hope to never launch. </p>

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Hnds Up: Courageous Conversation

In 2024, police killings reached an all-time high. The numbers keep rising. So we built something that doesn’t just keep time—it helps keep you alive.

A first-of-its-kind civilian-wearable camera

Real change doesn’t come from technology, it comes from transformative police training, and honest conversations.

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Saint John’s: Everything for the Better

Kia: Soul Built For Whoever You Are

CA Lottery: Mega Millions

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