CA Lottery: Game Day Scratchers
creative campaignfilmsocial
With three NFL teams, game day excitement in California was already off the charts. But Game Day Scratchers upped the ante with Chargers, 49ers, and Rams-themed tickets.
Game Day Scratchers took play to another level.
To get the word out, we created a campaign that took Janice from the convenience store to the gridiron, celebrating the way a little play can make anyone feel.
The play didn’t stop with a TV commercial.
On our social media channels, play went into overtime, utilizing characters from our spot in creative, thumb stopping, social-first executions.
