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Kia Telluride For Larger Than Life Adventures

Creative campaignfilmsocial
Kia Telluride For Larger Than Life Adventures

For Kia’s 2023 Super Bowl spot, we took a forgetful dad on a larger than life adventure in the Telluride X-Pro to find a missing Binky.

Kia Telluride For Larger Than Life Adventures
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But the larger than life adventure didn’t stop there.

Kia became the first-ever brand to end their Super Bowl spot on TikTok. We created a series of alternate endings and invited influencers and fans alike to create their own. Through a custom TikTok filter, users could also put themselves into the commercial, driving the Telluride through the epic jump scene. But Binky Dad wasn’t the only one who forgot the Binky, we realized that it was also missing from our emoji keyboards. So we launched a petition on so that the Binky would no longer be forgotten.

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Viewers rooted for Binky Dad during the Super Bowl, and followed the adventure long after the game ended.