https://videos.ctfassets.net/n5bf9slw02ta/7yLbm7u2P6h92ZgpSdxMEi/bc37e497591f0d0e4b61698451feb0ef/DNG_Social_Webby_Winner_1_1.mp4

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webby awards<br>"Hnds Up" Wins for Best Public Service & Activism

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clios<br>CRC's "Letters From a Predator" Honored at Clio Awards

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LBB Online<br>Kia Puts Heart Over Horsepower in Telluride “Built for the Greater” Campaign

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With three NFL teams, game day excitement in California was already off the charts. But Game Day Scratchers upped the ante with Chargers, 49ers, and Rams-themed tickets.

CA Lottery: Game Day Scratchers

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<h4>Game Day Scratchers took play to another level.</h4><br><p>To get the word out, we created a campaign that took Janice from the convenience store to the gridiron, celebrating the way a little play can make anyone feel.</p>

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<h4>The play didn’t stop with a TV commercial.</h4><br><p>On our social media channels, play went into overtime, utilizing characters from our spot in creative, thumb stopping, social-first executions.</p>

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The Super Bowl has always been a coming-out party for new electric vehicles. So, to launch Kia’s most impressive vehicle to date, the EV9, we wanted to create something that felt just as special. Something that powerfully connects on an emotional level at every touch point. And lives up to the positioning – Electric like you’ve never seen. 

Kia: EV9 Perfect 10

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<h4>Electric like you’ve never seen.</h4><br><br>
<p>Building on the momentum of the campaign’s powerful message, we created a TikTok integration that inspires fans to duet with the grandfather in the spot, using their own performance to earn a Perfect 10.<br><br>In addition to the TikTok duet, we turned smartphones into picturesque snow globes, using TikTok’s latest Shake Surprise feature.<br><br>We then showed the power of the EV9’s Onboard Power Generator with posts that light up your feed. Once again championing ‘electric like you’ve never seen.’</p>

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Smartfood

To reposition Smartfood as "Flavor You Can Feel Good About," we turned to the one person who embodies flavor; who's synonymous with flavor because, well, his very name is Flavor: Flavor Flav.<br><br>
The legendary hype man had just gone viral for giving Billie Eilish a custom clock necklace at the Oscars, gained cachet on TikTok as a diehard Swiftie, and was gearing up to be omnipresent at the Summer Olympics in Paris.
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Flav was having a cultural resurgence, and we wanted in.

Smartfood: The Flavor Genie

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<h4>We nurtured Flav's high energy and genuine enthusiasm for the brand into authentic advocacy as our 360 campaign's title character - The Flavor Genie, who appears every time a bag of Smartfood is opened to spread the magic of flavor.</h4>

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<h4>Our Flavor Genie campaign ensured maximum cultural impact for Smartfood, with:</h4><br><p>A PR stunt that peaked curiosity with leaked paparazzi photos of Flav out in public wearing the Pop Clock, which drew media attention and buzz from fans.<br><br>
Social-first content shared across Flavor Flav's TikTok, Instagram, and X, and Smartfood-owned channels (over 1.3M follower reach).<br><br>
Earned media attention with coverage in top, celebrity-focused pubs including People, Us Weekly, The Blast, featuring Flav expressing his genuine love for Smartfood - and even eating it at a New York Yankees game.</p>

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New Year’s Eve in Times Square is one of the most competitive advertising landscapes in the world. Millions of ads play across thousands of screens. With a million people in the crowd and a billion more at home watching, we helped Kia become the talk of the night, by turning the largest billboard in Times Square into a cultural moment at the stroke of midnight.


At the stroke of midnight on New Year’s Eve in Times Square, all eyes turned to the Kia EV9, and a very special couple.

Kia presents: The Most  Electrifying Proposal

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<h4>The Kia EV9 powered up an electrifying question.</h4><br><p>With all eyes locked in on the 200-foot-tall One display at the 60-second countdown to midnight, a man emerged from the Kia EV9 onscreen and plugged in an electric sign to the EV9’s Onboard Power Station, illuminating a life-changing question. He proposed marriage to his girlfriend of six years, Hayle, who was in the crowd below with real-life Garrett, as one million people in the crowd cheered them on. The Kia EV9 gave our lucky couple a night they will never forget and gave the bride-to-be the Most Electrifying Proposal, ever.</p>

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Jollibee, outspent and outnumbered by the category giants, wanted to appeal to Gen Z  for its sauciest product ever, Korean BBQ. So we connected with the fans of one genuine Gen Z fan: Sophia Laforteza of KATSEYE. We not only named the KATSEYE Special KBBQ meal after them, we joined the band and created an entire campaign around them, with digital video, social and merch. Jollibee’s sauciest collab ever became their most successful product launch ever.

Jollibee x KATSEYE

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<h4>Our sauciest collab ever</h4><br><p>The campaign dominated the airwaves. The Jollibee KATSEYE KBBQ merch sold out in 3 hours. And the meal itself? Fans couldn’t get enough. Literally. The KATSEYE SPECIAL KBBQ sold out nationwide within 72 hours.<br><br> And engagement shot to the top of the charts: 38 million views and over 3.5 billion impressions. The brand's social following surged 350%, and overall Jollibee sales increased by 22%.<br><br>It was a massive hit. Together, Jollibee and KATSEYE spread even more joy to the world.</p>

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There has been an 82% rise in online grooming crimes against children in the last 5 years. We needed to raise awareness amongst parents of the dangers of posting their children online.

Who are you inviting into the house when you overshare on social media?

CRC: Prevent the Post

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<h4>Watch what you post. They are.</h4><br><p>Sweet, intimate family moments turn sinister when you overshare on social media. The intrusion of a predator asks the viewer who they’re inviting into their home when they use their children as content.</p>

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To rebrand VIZIO, we started with a new tagline that reflects the company’s innovative, challenger spirit. But “Watch us” is more than just a line, it’s a brand ethos that signals more incredible things to come. We launched with a :60 commercial featured two very unlikely characters you just can’t help but watch.

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WEBBY AWARDS
"Hnds Up" Wins for Best Public Service & Activism

CLIOS
CRC's "Letters From a Predator" Honored at Clio Awards

LBB ONLINE
Kia Puts Heart Over Horsepower in Telluride “Built for the Greater” Campaign

Where will a little play take you?

CA Lottery: Game Day Scratchers

Kia EV9 Perfect 10

Kia: EV9 Perfect 10

Flavor you can feel good about

Smartfood: The Flavor Genie

At the stroke of midnight on New Year’s Eve in Times Square, all eyes turned to the Kia EV9, and a very special couple.

Kia presents: The Most Electrifying Proposal

KATSEYE Special Korean BBQ

Jollibee x KATSEYE

Who are you inviting into the house when you overshare on social media?

CRC: Prevent the Post

VIZIO Watch Us

VIZIO: Watch Us

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Get In Touch

Get In Touch

Home

Work

About

News

Jobs

Brave Together

D&G Impact

What's Your Goliath?

For over 25 years, we've been taking on some of the biggest Goliaths in the marketing world. Now, we're ready to take on yours.

News

WEBBY AWARDS"Hnds Up" Wins for Best Public Service & Activism

CLIOSCRC's "Letters From a Predator" Honored at Clio Awards

LBB ONLINEKia Puts Heart Over Horsepower in Telluride “Built for the Greater” Campaign

Where will a little play take you?

CA Lottery: Game Day Scratchers

Kia EV9 Perfect 10

Kia: EV9 Perfect 10

Flavor you can feel good about

Smartfood: The Flavor Genie

At the stroke of midnight on New Year’s Eve in Times Square, all eyes turned to the Kia EV9, and a very special couple.

Kia presents: The Most Electrifying Proposal

KATSEYE Special Korean BBQ

Jollibee x KATSEYE

Who are you inviting into the house when you overshare on social media?

CRC: Prevent the Post

VIZIO Watch Us

VIZIO: Watch Us

WEBBY AWARDS
"Hnds Up" Wins for Best Public Service & Activism

CLIOS
CRC's "Letters From a Predator" Honored at Clio Awards

LBB ONLINE
Kia Puts Heart Over Horsepower in Telluride “Built for the Greater” Campaign