Kia’s youth is its greatest weapon. In an industry full of old automakers, this brand is too young to know what can’t be done. So when it came time to launch the Stinger, we put rock legend Steven Tyler at the wheel and took him back to his prime, to the moment when he felt most alive. And in the spirit of ‘70s vinyl, we “backmasked” the track to make you feel something again. When the spot is played in reverse, a hidden message can be heard from the artist himself.