Fueled By Youth

Kia’s youth is its greatest weapon. In an industry full of old automakers, this brand is too young to know what can’t be done. So when it came time to launch the Stinger, we put rock legend Steven Tyler at the wheel and took him back to his prime, to the moment when he felt most alive. To keep people talking once the Super Bowl was over, we hid an entire social media campaign in our commercial. In the spirit of ‘70s vinyl, we “backmasked” the track to make people feel something again. When the spot was played in reverse, a hidden message could be heard from the artist himself.