Regardless of intentions to break out of the cycle, gangsters are often defined only by their past. They are seen as victimizers, not victims. We often take a hard stance on crime and wrongdoers, and oftentimes, the punishment of the cold shoulder outlives the sentence. We don’t see them, we don’t trust them, and — the worst thing we can do — we don’t give them a second chance. This campaign brings donors and gangsters together by challenging the labels to create positive change.