HOLIDAY 2016

Film

In 2016, the California Lottery wanted to continue the tradition of encouraging people to give scratchers for the holiday season, and show that sometimes even the smallest gestures can go a long way. In this spot, pennies wrapped in red ribbons start showing up as gifts around an office, as a mysterious gift from one employee to some of his co-workers.To ensure that this piece had emotional resonance, we partnered with acclaimed cinematographer Hoyte van Hoytema – known for his work on Interstellar and Her – as Director of Photography.