Just add pizzazz

Integrated Campaign

Midsize sedans are not typically seen as aspirational. They don’t occupy the cool niche that sports cars or SUVs enjoy. They’re practical, expected, and boring—even their name implicates them as middling. The next generation Kia Optima, however, is anything but your typical midsize sedan. To introduce the car, we enlisted revered cultural icon and movie star Christopher Walken. Given the fact that your car, like the clothes you wear, reflects your individual style, what better place for Walken to extol his words of wisdom than inside a walk-in closet? It is from here that Walken explains that the next generation Optima is the antidote to the overwhelming monotony we’ve come to expect from the midsize sedan category.