Silencing the doubters

Film

The K900 is Kia’s flagship luxury sedan. But even with its incredible quality and class-leading features, there are plenty of naysayers taking to Twitter to voice their skepticism about whether or not the car is fit for its superstar NBA spokesman, LeBron James. In response, LeBron has assembled a team of experts and turned his garage into a command post to prove to the public that he does own a Kia K900. Each spot addresses a real tweet and incorporates a few fun elements from it to show just how serious LeBron is about this car.