Forget everything you know about compact sedan advertising. That’s exactly what we did to help Kia launch their most sophisticated compact yet — we upended every convention to let the unruled, challenger spirit of the Forte shine. So, we partnered with Red Bull to build a custom, ridiculously overpowered, not-for-sale Forte race car, and hired 24-year-old racing phenom Collete Davis to drive… the production model. Excessive? Definitely. Effective? Undoubtedly.