Purpose At Work: Lessons From Kia on Leveraging Marketing for Impact
Kia’s Big Game campaign, which aired during the 2019 Super Bowl, puts a purposeful twist on traditional car advertising. Historically, automobile manufacturers have produced “noisy” Super Bowl advertisements to capture eyeballs. Instead, this year Kia shared a more personal look into its corporate culture.
Campaign US Power of Purpose Awards 2019 Winners Revealed
We are honored to receive the Power of Purpose Award for our @KidsForPrivacy campaign with Child Rescue Coalition, a 100+ hashtag takeover to educate parents about the risks of overexposing their kids on social media.
Auto-Owners Insurance Names David&Goliath Creative AOR
The Fortune 500 insurer awarded the business without a formal review.
Behind the Super Bowl ad: How Kia saved a small town in Georgia
The story behind Kia’s new brand positioning and "Give It Everything" movement is one of the most important told during this year’s game.
Kia changes game with 'Great Unknowns' this Super Bowl
A frightening amount of money will be spent on celebrity endorsements for Super Bowl LIII. But not one dollar will come from Kia.
2018 Philanthropy 100: LA and NY Philanthropies You Should Know
Presenting CSQ’s 2018 Philanthropy annual guide featuring Today, I'm Brave as one of 100 charities, foundations, and philanthropies from across the Greater Los Angeles and Greater New York regions.
How L.A.'s dreamers adopt a challenger mentality
David&Goliath and Chicken of the Sea join other agencies and brands in Campaign's round table on how culture meets creativity and what challenges and opportunities face brands and agencies alike.
Creative Ideas That Worked in 2018
Top ad execs were asked to share their favorite creative ideas of 2018. They were allowed to pick one idea from their own company, and one idea from outside their company. Our CCO Bobby Pearce weighs in with his stand outs.
The State of Advertising Has Never Been Better
Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake. This year, David&Goliath’s non-profit Today, I'm Brave stepped up when Washington D.C. wouldn’t and raised half a million dollars to help rebuild 100 roofs in areas of Puerto Rico devastated by hurricanes.
David&Goliath Promotes Peter Bassett to Managing Director of Integrated Production and Tech
In the new role, Bassett will be tasked with integrating D&G’s digital and tech assets with its strategic, creative and production resources.
Getting to Inclusion in Advertising: Finding and Using Your Voice
Often, "diversity" and "inclusion" are used interchangeably, and though they're related, they really aren't the same thing.
Born from Brave: How My Father's Challenger Spirit Molded David&Goliath
People ask me why I created a company named David&Goliath and my answer always goes back to my childhood. The core of who I am.